Episode 69 - Dave Evans, Digital VooDoo on Interruptus Vulgaris, Trusting “The Cloud” and Social Media: An Hour A Day

Social media muscle - according to Dave Evans, author of "Social Media: An Hour a Day," a social media consultant and expert eMarketing columnist, says you can get bench strength about the social web in just and hour a day. His new book devotes 11 chapters to grouping social media services and platforms so you can systematically take an organized tour of the social web and gain familiarity and an understanding of the range of options available to marketers. Think of it as a hands-on inventory of the social web.

Dave shares his favorite daily exercises, talks about moving to "the Cloud," explains Friend Feed and shares his perspective on the "campaign mentality" of today's marketers. 

Then Suz poses two unique questions. Find out who Dave would invite for "Dinner for Six" if he could dine with any industry luminaries of his choosing. Then Suz bestows a magic wand to Dave to change ONE thing about the digital media industry. What do you think he changes? What would you change?

This episode has a special bonus segment completely focused on forums, community and white label social networks. As a social media expert hired by some of the biggest brands in the biz, Dave gives advice about how to build the right set of features for your customers. What does your audience want? What are your business objectives? What do companies like Ning, Jive, Pluck and Lithium offer and how do they differ? If you are considering creating a place for your customers and prospects to share with each other, listen to this bonus segment that runs after the regular DishyMix interview.  Just keep "staying tuned." :)