Coaching the Life Coach: Business & Marketing Strategies for Growth of Transformational Practices

Expand your transformational practice.

Are you a professional coach who wants to improve your skills and the success of your practice? Are you an individual or professional interested in personal transformation or transformational coaching? Then Coaching the Life Coach: Strategies to Grow Your Transformational Practice is for you. This weekly audio program provides a gateway to the best and most effective coaches in the business, giving you access to their approaches, unique selling proposition, business differentiation strategies and sales and marketing tools and templates.

Jason D. McClain, Host of Coaching the Life Coach is committed to moving you from survival to success and from success to “thrival.” Through weekly interviews with successful coaches, artfully guided by Jason, you will gain the strategic business foundation required for success in the 21st century marketplace.

Each week, a coach reveals the secrets they attribute to their prosperity and fulfillment. Whether their specialty is relationships, marketing, professional accountability, finance, habit and behavioral change, or living ones spiritual purpose, you will be exposed to the single principle that they feel is the most important and critical for success. Each week Jason will also guide you through the individual tactics of one aspect of running a successful practice. You get hands-on advice about website design and management, search engine marketing SEM, search engine optimization SEO, email marketing, database management, pricing and service options, contracts, the selling process, qualifying potential clients, boosting referrals, public speaking, public relations, marketing communications, billing and collections, even podcasting!

Editorial

Outcome Clarification NLP and Living Your Purpose Relationship Coaching: Authenticity Intake Sessions to Grow Your Business Smart Marketing: Good Copy: Tips Communication Excellence Clear Action Strategies Leveraging your mind for change

Latest Podcast Episodes

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Episode 28: The 6 Most Common Mistakes Practitioners Make In Building Their Business

In this episode, Robert turns the table on former host Jason McClain to find out the 6 most common mistakes practitioners make in building their business.

In it you’ll discover the importance of integral thinking and living a purpose filled life – and how that impacts your business.

Listen in and learn how to integrate your financial and spiritual life together.

Enjoy.

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Episode 27: Using NLP to Dramatically Improve Your Skill as a Healer with Robert McDonald

In this episode, Robert talks with Robert McDonald, one of the first NLP trainers with the infamous NLP Comprehensive Training team about how you can use NLP to dramatically improve your ability to help others and get what you want.

NLP is a powerful tool that can be used to help clients get clear on what they really want – as well as resolve grief, traumas, and un-necessary suffering.

Discover what key NLP processes you need to know to help your clients be successful.

Finally, listen as Robert McDonald teaches a simple 3 step method to help any client create lasting change.

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Episode 26: How To Get Yourself Booked Solid with Michael Port

In this episode, Robert talks with Michael Port, creator of the ‘Book Yourself Solid’ coaching program for service professionals from the ground up.

Learn how to leverage every aspect of your life in your business to help your clients be successful and get yourself booked solid.

Discover how ‘authenticity’ is the key to really helping others and taking your business to the next level.

Michael teaches us how to choose your target market – and what fatal mistakes to avoid in doing so.

You’ll learn concepts like respect, dignity, and value create a true expression of yourself in your business, in a way that people connect to.

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Episode 25: How A Man With ZERO ADVERTISING has seen almost 100,000 clients in the past 20 years & how you can too with Yefim Shubenstov

In this episode, we discover how Yefim Shubenstov, the ‘Mad Russian’ has helped over 96,000 people eliminate cravings from a small clinic in Brookline, Ma with ZERO advertising.

Yefim has even helped stars like Drew Barrymore, Billy Joel, David Arquette & Courtney Cox quit smoking, stop binge eating, drinking and eliminate other cravings.

In a candid interview, you will learn Yefim’s philosophy for helping others create massive change in their lives – using principles like common sense, creativity, and cleverness to beat cravings and addictions.  

Listen in as Robert uncovers this little known technology called ‘Bio-Energy’, which he learned in the Soviet Union, has taught to Medical Doctors at Harvard, and how you can use it in your transformational practice to get better results helping others.

And, according to Yefim, anyone can learn it.

Finally, Yefim reveals the secret to getting more clients than he can handle with zero advertising, no website, and not even a brochure.

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Episode 24: Traits of a successful a coach and how to build a roadmap to a successful business with Scott McFall

In part two of this episode you’ll learn, how to make in excess of $250,000 per year helping others in the coaching business.

Scott speaks openly about the indicators of a successful coach – and how to make sure you’re developing the skills you need to truly be successful helping others.

You’ll learn skills like how to elicit your clients strategy for their un-useful behavior and how to replace that with a new strategy that works using the power of NLP, how to cultivate ‘resilience’ as a coach, and what it takes to go from good to great.

Using models of change from some of the greats like Virginia Satir you’ll learn a simple way to assess yourself & your clients – and make sure you keep yourself on track towards your ultimate goal.

This episode will teach you how to stay focused & ‘bounce back’ from any challenge that gets in your way.

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Episode 23: Common pitfalls in the coaching process – The common mistakes new coaches make and how to avoid them with Scott McFall

In part one of this episode, we talk with Scott McFall, founder of Hypnosis Connection.  Scott has built and sold 5 human performance clinics and currently trains coaches and hypnotists all over the world to build their business with profitability and integrity.

Using his unique teaching model that has help build some of the biggest human performance chains in the US, Scott will help you prepare your business for real success.

In this first interview, listen in as I talk with Scott on the most common pitfalls coaches fall into, in building their business, and how to avoid them.

If you’re not getting the results you want, or the client flow you desire, this episode may explain why and what you can do about it.

You will discover the key foundational concepts that you’ll need to have in check to make sure you’re really moving towards success, like “Correct, don’t protect”,  “Leveling”, and “Sorting by others”.

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Episode 22: My Journey, Your Coaching Library, and How You Can Get Free Coaching on this show

In this introductory episode, Robert Harrison introduces himself and tells the story of how he became a self-employed service professional and mentor to other service professionals. 

In it, you will learn more about Robert’s journey in the service professional industry, how it all began, where his companies are now, and where his companies are going in the next few years.

Learn more about your new host while benefiting from his years of experience (trial and error).

He then discusses some of his favorite books & tools for coaches, and a few key principles to keep in mind as you begin your journey to service professional heaven.

In particular, Robert discusses the importance of NLP training to anyone self-employed or in the helping profession, why you want to learn more about it, and why it’s such an important tool for transformation in our industry.

Finally, Robert talks about what’s coming up in the next few episodes and how you can get live coaching on upcoming shows about your specific challenges in your business so you can take your business to the next level.

So listen in, get to know your host, and then get on the ‘Coaching the life Coach’ blog and give us your feedback, questions, and concerns so we can begin the coaching process and help you build the kind the business you’ve always dreamed about.

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Episode 21: Mindsets For (and Pitfalls to) Your Success and Learning; The Chain of Meaning [External]

In this episode of Coaching the Life Coach, Jason continues the series on mindsets for your success.

In this episode he expands on the idea that you are responsible for your emotional experience—and gives you additional access to the “chain of meaning” as it relates to how your beliefs are generated and how you create meaning regarding external events, people, and your experience of the world.

And there are two things that will stop you from being successful—a lack of skill or a lack of emotional facility and choice. These distinctions solve the second problem for you.

You are also reminded to review a series of articles he has written to assist you in fleshing out this process and training your mind. They are “Emotional Freedom Techniques”

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Episode 20: Mindsets For (and Pitfalls to) Your Success and Learning; The Chain of Meaning

In this episode he drills down on the idea that you are 100% responsible for your experience of your experience, which gives rise to your emotional “atmosphere”. In doing so, he teaches you the “chain of meaning” and how the process of interpretation and adding personal meanings are both access points you can tap into for your emotional choice—and eventual freedom.

And there are two things that will stop you from being successful—a lack of skill and a lack of emotional facility and choice or freedom. These distinctions solve the second problem for you.

He also points you to a series of articles he has written to assist you in fleshing out this process and training your mind.

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Episode 19: You’re a Salesperson First

In this episode of Coaching the Life Coach, you hear from Jason himself on mindsets. Jason describes what mindsets are as organizing principles, and gives you the first and most critical mindset for a coach’s success: you are a sales person first. If you do not have the skills and the commitment to leverage someone beyond their current limitations such that they take action, your success as a coach, and your fulfillment professionally and emotionally will be long coming. Additionally, Jason explains how you can receive discounts through affiliate partners Personal Life Media is negotiating with for you as a gift for tuning in to our show. Listen for details! more.

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Episode 18: Your New Mentor Host with Robert Harrison

Jason Interviews Robert Harrison, your new future host of Coaching the Life Coach. Jason explains how he will be handing off the show to a hand-picked colleague and peer; Robert Harrison of http://practicefix.com. In the episode, Robert explains his vision for the show and gives you a sneak peek at the value he will bring to you, the listener, as the show begins to evolve. Additionally, Jason explains how you can receive discounts through affiliate partners Personal Life Media is negotiating with for you as a gift for tuning in to our show. Listen for details! more.

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Episode 17: Sustainable Happiness and Strategies to Leverage Web 2.0 with Guest Aymee Coget, Happiness Expert

In this episode of Coaching the Life Coach, Jason interviews Aymee Coget, happiness expert. You will learn strategies for sustainable happiness and shift in the marketplace recognizing this deficiency in the Western approach of the past. It is becoming accepted wisdom that happiness can lead to greater vitality, increased physical health, and possibly increased results in all domains of your life. In addition, Aymee and Jason discuss strategies for leveraging the social networking websites that are primary components of Web 2.0, for the purpose of building your business. Oh yeah-and they laugh a lot. more.

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Episode 16: More Than Wealth; Discovering the Heart in Money Management with Dr Susan McCarthy, author, speaker, and financial advisor

Jason Interviews Dr Susan McCarthy on her insights into the emotional dimension of wealth management. With over 22 years of experience and recently named by Barron's as on of the "Top 100 Women Financial Advisors" in the United States, she knows that the world of money is a world of emotion, and she gives us plenty of examples and approaches to honor that fact-beginning with really sitting down and listening to a clients needs, wants, and the story surrounding the life transition that usually precedes a financial transition. In addition, Dr McCarthy explains how, in her experience, the way people relate to money and how they behave around it is a mirror for how they relate to other aspects of their lives-and how critical that awareness can be for life coaches in serving their clients’ needs. more.

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Episode 15: Tracking and Reproducing Results and Providing Value Through Internet Publishing with Dr. Judith Swack

In this episode of Coaching the Life Coach, Jason Interviews Dr Judith Swack who has developed an integrated healing methodology. In this interview they discuss the necessity to track and measure results both for the sake of feedback, and for the sake of having the client notice the difference they are experiencing over time. Setting the client’s mind toward noticing this makes a difference in how they relate to the efficacy of your work as a coach and how they relate to the progress they are making. That translates to happy clients and abundant referrals. Dr Swack also stresses the importance of articles as a marketing tool as well as the power of the internet to get your message out among its other many powerful benefits. more.

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Episode 14: Understanding Patterns in Your Market with Guest Al Joy

Jason Interviews Al Joy, personal adviser and consultant. Al explains how you must know your market as well as see the patterns that can predict the future. In this wide-ranging, not-to-be-missed interview on Coaching the Life Coach, Al exposes you to wisdom from multiple domains and modalities. more.

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Episode 13: Building Name Recognition with Eric Maisel, Creativity Coach

Jason Interviews Eric Maisel of Ten Zen Seconds and Premier Creativity Coach In this episode of Coaching the Life Coach, you will learn how to build name recognition through several avenues by creating a platform for publication and by delivering value. Additionally, Eric Maisel, published author of over 30 books, discusses his creativity coaching, and give you tips and tools to get the most out of your own productivity and creativity. Finally, Eric will explain the importance of a newsletter base and all of the benefits of that tool, from market research to marketing your new or proposed products. more.

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Episode 12: From Writer to Author with Geralyn Gendreau

In this Episode of Coaching the Life Coach, Jason Interviews Geralyn Gendreau. Their first subject is finding your niche and the importance of finding it; not just from a marketing perspective - but from a credibility perspective. Additionally, they will discuss how coaching is a field to be proud of to be aligned with over therapy, as while therapy and traditional psychotherapy studies the illness and pathology, coaching is focused on the health of the individual and excelling. Last, Jason and Geralyn will discuss how to move from being a writer to being a published author- something Geralyn has helped many people accomplish. more.

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Episode 11: Creating Your Niche and Effective Marketing with Lorri Molinari

Jason Interviews Lorri Molinari of New Beginning Life Coaching Services on how to create your niche and effectively market on the internet and beyond. Learn how to go beyond your sphere of influence to reach not just dozens or hundreds of people but rather grow your list by the thousands. Lorri gives you strategies that will show you how. Jason and Lorri will also discuss the importance of choosing a niche so you are effective as well as memorable, allowing you to market to your target audience with precision. Discover the power of self-talk. Lorri will talk about the law of attraction and the fallacies as well as the power of a few simple mental techniques around language and intention that will assist you in using the power of your mind to create the results you desire. more.

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Episode 10: Value Added Marketing; Attract Clients with ease with Caterina Rando

In this episode of Coaching the Life Coach, Jason Interviews Caterina Rando on the concept of Value Added Marketing. Whether you are just starting out as a coach, or are a veteran who simply wants an additional way to aquire prospects as well as work out concepts and ideas, this content dense interview will give you ideas to grow your business. Caterina is an expert in assisting you in attracting clients with ease. She brings her Expert Advantage® concepts into your ears in this episode of Coaching the Life Coach. more.

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Episode 9: The Components of the Bleeding Edge of Leadership in the 21st Century with Ali Berlin of One Life, L.L.C.

You will learn how injecting love, joy, and connection in the marketplace and even in the boardroom itself can transform organizations and increase productivity through the increasing happiness of the individual. Jason and Ali will also discuss how the first step to love is to reveal and receive feedback about who they truly are and how they are perceived, regardless of their role and how the company is an outgrowth of the individuals, rather than the individuals being a by-product of the organization. In addition, Ali and Jason will discuss power and responsibility and what that can make possible for you personally and for your business. Finally, you will learn the difference studying and having relationships with successful people in all domains financially, personally, relationally, professionally can make in your life and in your business. more.

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Episode 8: Vision and Service with Dave Talamo, Founder of Wilderness Reflections

In this episode of Coaching the Life Coach, Jason Interviews Dave Talamo of Wilderness Reflections on the importance of holding a vision and having the passion to see it through. You will learn how perseverance is an important characteristic for any entrepreneur or entrepreneurial endeavor. Additionally, you will learn how taking a genuine interest in the people in front of you and truly being in service of their needs and desires--can assist you in growing your business not only financially, but also in terms of building your reputation as someone who cares and is capable of providing the space your clients need to experience the transformation they seek. more.

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Episode 7: Specific Actionable Strategies with Robert Harrison

Jason Interviews Robert Harrison, discussing the components of a clear actionable strategy for your life and your business. Robert demonstrates the positive impact on your professional and financial success as a coach this approach will provide. You will learn how to prioritize your life with powerful steps and practices. Additionally you will learn how to notice the difference between reality and your desires or expectations, and the problems this can lead to as well as the benefits of not attempting to argue with reality having a profound relationship to it. In addition, learn how to clarify action strategies to grow your transformational business or whatever business or market you may be in as well as the difference between having a vision and a implementing a strategy. more.

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Episode 6: Communication Excellence with Ian Blei, Founder of Optimized Results and Author of Kind Ambition.

Jason Interviews Ian Blei, Founder of Optimized Results and Author of Kind Ambition on the theme of Communication Excellence. Learn how to demystify communication for more effective relationships and professional associations allowing for greater connection in your personal life and increased efficiency in your professional life. Learn the three strikes of communication including assumptions, projections, and avoidance and how noticing them and avoiding them can improve your life and your relationships allowing for increased happiness and authenticity in your relationships. FInally, learn the importance of being of service of your clients as well as the power of walking your talk in increasing your credibility as a coach and growing your transformational practice as a result. more.

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Episode 5: Marketing and Copy Writing for Successful Advertising with Jason McClain and Craig Eubanks

Jason Interviews Craig Eubanks, the founder of Tenacious Marketing on tangible aspects of marketing for any business including writing good copy, based on the benefits to the reader, listener or prospect, and the essential components of effective marketing copy. In addition, you will learn how to measuring your marketing effectiveness so you can determine its ROI [return on investment] Marketing Measurability. Learn which avenues for advertising work and which do not, and how to know so you can make the most for your marketing dollars. Finally, learn smart professionals work on their business not in their business so you can eventually gain the financial freedom you desire. more.

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Episode 4: Concrete Structures for Intake Sessions with Bryan Bayer, Destination Method® Coach and Corporate Accountability Consultant

Jason Interviews Bryan Bayer, the co-founder of the Authentic Man Program on the concepts of the back seat driver, sharing truth rather than your interpretations, as well as a solid structure for intake sessions. Learn how to conduct a solid intake session with your prospects to increase your results and your close ratio. In doing so, you will provide valuable insights in your intake session with them whether they sign an agreement or not. Bryan has a success rate of over 80% with his prospective clients in moving them to getting the coaching on the major areas of life they need to consider: health, finances, relationships, career, and more. Learn how the back seat driver of the unconscious mind can be brought into the fold. Learn how to communicate in a way that fosters flourishing relationships by separating your interpretations from your personal truth or feelings about the events. Even more, learn how to create an intake session that moves your clients from desire to commitment. more.

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Episode 3: Authentic Communication with Jerry Candelaria, Relationship Expert, and the co-founder of the Arete Center for Excellence

Jason Interviews Jerry Candelaria, the co-founder of the Arete Center for Excellence and Relationship Expert, on the importance of intimacy, living purposefully, as well as the benefits of living an authentic life. Learn how living an authentic life can increase your happiness as well as your income. Learn how living a purposeful life and the mindfulness it requires can improve your focus, the success in your relationships, and the success in your coaching practice. Additionally, learn how most “problems” in relationships simply trace to a lack of intimacy. Jerry gives us some simple approaches and practices to take on to assist in noticing where intimacy is lacking and how to restore it—opening the gateway to our hearts. more.

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Episode 2: Walking Your Talk to Improve Credibility with Renee Stephens, Body Love: Weight Loss

Learn how to walk your talk and increase your results from referrals to increased prospects as well as cutting edge ways to think about yourself, your business, and strategies to integrate the two. This is all wrapped in a conversation about weight loss and body image issues. A surprisingly rich conversation about self-esteem and transformation, as well as solid examples of how to be a coach with integrity to your mission are revealed. Learn about Hypnosis, NLP, living your transformational model, and how to increase your success as a coach, as a result on through an approachable and easily accessible conversation. more.

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Episode 1: Living your Purpose with NLP Trainer Kevin Cole of Empowerment Quest International

Jason Interviews Kevin Cole, the founder of Empowerment Quest International, on the concepts of Emotional Mastery and the importance of living your purpose. Learn how to live your purpose. In doing so you will be more fulfilled in your life, have more credibility with your clients and prospects, and your business will explode with referrals and client contract extensions as a result. In addition: learn how to have emotional mastery through understanding the structure of your subjective experience. Kevin will provide you wil simple practices to use on yourself or with your clients for emotional choice and freedom. more.

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