Welcome to the 21st Century Marketplace.

There has been a shift afoot in the marketplace for decades. A shift that is approaching critical mass. Consumers of products and services have so much choice and so much access to information that they are now free to choose those providers who most suit their preferences.

This…is good. It creates competition and depth like never before.

What is also becoming apparent is that people are no longer interested in disconnected and uncaring service and product providers. They want people to care for them, connect with them, and demonstrate that you care for their needs, wants, and desires over your desires for monetary gain. And the truth is, if you help enough people get what they want and need, you will eventually have more than you could ever want.

What is required in the 21st Century Marketplace is to come from a foundation of service, contribution, and yes, perhaps even Purpose. A life or spiritual purpose. Nothing religious, mind you–and you do not necessarily even want to share this foundation or purpose with your prospects or clients explicitly or verbally–just behaviorally. They will sense it. They will “feel it” if you will. If you do not, they may choose someone over you even though your product or service looks better on paper–and it will be a result of your failure to take on the 21st Century Marketplace Mindset; your failure to adjust to the modern requirements of the marketplace.

One thing is for sure: If you want to thrive in the 21st Century Marketplace, and not just survive, you will want to be sure to actively mine your own depths for the reason and deeper purpose behind the work you do and the benefits of the products you offer. You will need to understand the deeper values being tapped by your clients and prospects as they interact with their business–both so you can understand them deeper as well as assist them in bringing those values into realization in their lives.

Both of my shows on the Personal Life Media Network, Coaching the Life Coach and Evolutionary Sales, will be grounded in this philosophy. A philosophy of combining the best of the East and their spiritual traditions of service and contribution as well as the best of the West: freedom, free market capitalism, entrepreneurship, agility, and technology.

This is your nexus.

There need be no division between money and purpose. Between fulfillment and business. If you feel hesitancy or guilt around money–this integration is the antidote. If you feel like you are not living as fulfilling a life as you could as you engage in your quest for prosperity–this integration is the antidote.

Coaching the Life Coach and Evolutionary Sales are about bringing you hard-cast nuts and bolts to build your business and become more effective with the people in front of you–through communication skills, technology, specific and tangible steps to allow you to create explosive results. However all of that will less effective without the 21st Century Marketplace Mindset: a foundation of contribution, service, and a lack of any attachment to “closing that deal” if it serves you more than your client. The 21st Century Marketplace is about opening relationships and within that closing deals to be mutually beneficial.

Join us…and I thank you for allowing me to be your Guide in the 21st Century Marketplace.

Cross posted at my Evolutionary Awareness blog.

UPDATE 1: Several of you have emailed me asking how Evolutionary Sales the PLM Podcast is different from my Evolutionary Sales audio product. Great question. Thank you for asking! How they are different is in style and depth. The general concepts are the same, but the delivery is very different often with different formats, exercises, or vignettes of I.D.E.A.s. with additional thoughts. I, of course, recommend both. There is also portability, technology limitations on your end, etc. Some people want the CDs and workbook. Some want both formats and styles. Additionally, there will be concepts in the PLM podcast show that may or may not be in Evolutionary Sales the audio product from I.D.E.A., and vice versa.

Additionally, purchasers of the audio product may receive an initial discount on my coaching fees. Something not currently available to the subscribers of the podcast only.