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Podcast Advertising: Monetizing Your Content by Susan Bratton from Podcast and New Media Expo ‘07

I had a great time presenting to an engaged crowd Saturday at the PNME07. Here is the presentation, if you’d like to have more detail.

pnme-monetizing-podcasts-susan-bratton-plm-1007.pdf

Here are some of the great comments I received:

Loved ur session. If you could send me a copy of the slides that would be huge. Did I mention you ROCKED it today? – Adam

I just wanted to tell you that you had the best session at the PNME. No joke. I really appreciate that you share the information freely and you are so right that it comes back to you. Again, great presentation and the guy that wanted two sessions with you was right. – Steve

Susan: you owned the stage, what a great presentation! — David

I’m registering my vote to have Susan Bratton, Personal Life Media, back next year for a couple of sessions. Susan got interactive with her audience in her session on “Selling Advertising and Sponsorship for Your Audio or Video Content: What You Need To Know Now.” In an hour I think she gave one of the best advertising sales how-to’s I’ve seen. She provided information on the language of the advertising agencies and then walked us through creating a media kit, proposal, contacting the buying rep, making the pitch, following up and servicing the order/client. – Chuck (via blog)

You definitely are an inspiration. I also thought the session you ran was absolutely fantastic both for content and for seeing how you masterfully captured the audience. — Betsy

I must say that your session was one of the more informative for me and I walked away with a ton of notes to absorb! – Johnny

I wanted to say thanks once again for the great lecture you provided over the weekend in Ontario. I can’t tell you how refreshing it was to see someone so open with information. I have always done that in my business with my production knowledge and find that the ole karma train does run on a circular track. Kudos for your openness! – Mike

I must say, your session at the expo was the most informative and useful for me - thanks a ton! Thank you for all you do for podcasters! – Patti

Thank you so much for the wonderful presentation at the New Media Expo. I love your attitude and method of presentation (would definitely love to see you have a long form marketing seminar.) I’m certain that your influence will be a giant factor in maintaining an open environment within the new media content provider community. — Michael

Just wanted you to know I enjoyed your presentation at the Podcast and Portable Media Show in Ontario this weekend. I ran into Tim Bourquin and told him you were sensational. — Robert

Fantastic job with your presentation — I think you certainly were one of the most popular speakers at the event. I learned a lot and really appreciate your willingness to share so many tricks of the trade. – Matthew

Susan Bratton gave a great presentation on Marketing at the Expo. — Justin (via Twitter)

Thank you for an excellent presentation yesterday. You provided useful information and your enthusiasm for the subject was infectious. Thanks for caring so much and for being willing to share your knowledge with others. – Dan

I attended your session today at the Expo and you did a great job, very informative and interesting. — Rob

Thanks for the great presentation - nice meeting with you and Tim during the conference… Tim said you were putting 3 hours of info into 1 hour - he was right … - Derek

I enjoyed listening to your presentation at the Podcast Expo - you do a great job - very entertaining. – Lisa

Enjoyed your presentation at the Podcast Expo. — Dave

I really enjoyed your session. Thanks! — Jody

I loved your presentation at the Podcasting and New Media Expo. – Kirk

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