Podbridge Serves Up Ad Insertion Capabilities for Personal Life Media
July 16, 2007
Krause Taylor for Podbridge
Barbara Krause
(408) 918-9081 direct
(408) 918-9080 office
Email: barbara@krause-taylor.com
Downloadable Media Publisher Leverages Unique Ad Serving Features
MOUNTAIN VIEW, CA – July 16, 2007
Podbridge, Inc., the leading provider of analytics and ad insertion services for downloadable video and audio content, today announced that it has partnered with Personal Life Media, Inc. to provide audience measurement and ad insertion services for its portfolio of weekly personal growth shows. Podbridge’s sophisticated ad insertion technology delivers the unique ability to insert ads seamlessly in the middle of video or audio content, also known as a mid-roll position, in addition to the standard industry offerings of pre- and post-roll. These ads are dynamically inserted so they can be easily changed based on campaign parameters. Publishers determine ad insertion locations, can vary ad lengths and bundle multiple ads together to offer integrated ad packages that are most valuable to marketers. In addition, the feature of fade–ins and fade-outs of ads within the show content enable a smoother, more professional consumer experience.
“Podbridge deftly supports dynamically-served ‘Surround Sessions’ that include combinations of pre-, mid- and post-roll ads for shows downloaded from my site, within iTunes and across our syndicated podcast network” stated, Susan Bratton, founder and CEO, Personal Life Media. “To attract advertisers, downloadable content providers must have the ability to create these kinds of innovative and professionaladvertising packages.”
Personal Life Media, Inc. is a multimedia lifestyle brand providing entertaining and authentic personal content to socially conscious adults, and is the first podcast and blog advertising network for advertisers to reach the “cultural creatives” market segment. Expert hosts deliver talk shows, reality-audio programming, interviews, advanced techniques and guided exercises in blogs, web audio and podcasting formats about personal growth and transformation. A sample of shows using the new ‘Surround Sessions’ are: “Living Green: Effortless Ecology for Everyday People,” an iTunes “Top 100” selection, and DishyMix: Juicy Podcast Interviews with Famous Media & Internet People.” To access Personal Life Media shows, listeners can stream, download or subscribe free via RSS to the weekly audio shows at: http://www.personallifemedia.com/ or subscribe free in iTunes at: http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewArtist?id=216657439
“Personal Life Media represents a new breed of content publisher – producing downloadable, personalized content optimized for advertising insertion. We’re providing innovation in the analytics and ad services media companies and marketers demand for scaleable, efficient media buys,” stated Murgesh Navar, CEO and founder of Podbridge.
Personal Life Media is deploying the latest release of the Podbridge service incorporating technology to measure and monetize content across all forms of downloads – whether on the website or within media player applications. “Podbridge is the right choice for Personal Life Media. Their ad insertion is “best of breed” and provides the flexibility, power and performance that our rapidly growing network needs.” said Tim Bratton, COO of Personal Life Media. “Their service lets us be much more innovative instead of retrofitting old formats into this new medium.” Podbridge currently provides measurement and advertisement services to many large media companies including Fox News, CNET Networks, Forbes, The Nielsen Company and InfoWorld among others.
About Podbridge:
Founded in 2005, Podbridge provides downloadable video and audio audience measurement and advertising insertion services. The company is focused on helping media companies extend their profitable content businesses. Located in Mountain View, CA, more information can be found at: http://www.podbridge.com/.
About Personal Life Media
Founded by start-up duo, Tim and Susan Bratton, this unique site offers expert advice via podcasts and blogs on personal growth, anti-aging, spirituality, relationships and other subjects’ dear to Boomers. http://www.personallifemedia.com/.Tune In to Your Personal Life SM
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Personal Life Media is a trademark of Personal Life Media Inc. Tune In to Your Personal Life is a service mark of Personal Life Media, Inc. All other trademarks and tradenames are the properties of their respective holders and are hereby acknowledged.
