"Pimp My Widget:" Marketers and Podcasters Customize Multi-Feed Podcast Player for Social Media Services, Websites and Blogs
Aug 14, 2008
Personal Life Media PR contact:
Cindy Cooper
Cooper Public Relations
Email: Cindy
(408) 806-4683 mobile
Personal Life Media corporate contact:
Susan Bratton, CEO
Personal Life Media, Inc.
Email: Susan
(650) 948-0500
AccuQuote, CardScan, IndieFeed, Oceanus Brands, Sinclair Institute and Zen by Design Sign Exclusive Sponsorships.
Los Altos, CA
Los Altos, CA (PRWEB) August 14, 2008
-- Personal Life Media™, Inc. a publisher of lifestyle podcasts and
blogs for people on the leading edge of culture, made available today
a patent-pending audio player widget that distributes multiple podcast
RSS feeds. Web widgets are the small modules of content or advertising
that a Web user can add to a social network profile, blog or personal
start page. The player is free and can be customized by color and size
to match any web page or blog as well as to propagate shows in Facebook,
MySpace and twenty other sites such as iGoogle and Wordpress using Gigya’s
Wildfire widget distribution technology. Users can visually fly back
and forth between album art for each show in the widget by controlling
"show flow" with a mouse. Most importantly, the player can
be branded with a corporate logo for an integrated look and feel.
Marketers who want to distribute germane
podcasting content to their site visitors and their social media "friends"
use Personal Life Media's podcast widget to create a sticky branded
consumer experience. As each new episode debuts, it automatically gets
pushed to the marketer's "widget." Any brand can exclusively
sponsor episodic podcast content in a customized player that showcases
their unique marketing messages. Fans can grab the player and put it
on their site, blog or social site, carrying the marketer's logo and
audio ads along with the content. Podcasters often produce multiple
shows and now can aggregate their offerings into a single widget freely
distributed by their fans.
The widget creator at http://personallifemedia.com/
"Pimp" Your Widget
Three simple steps customize your player:
1. Select up to five RSS feeds for audio podcasts.
2. Customize the player's color and background, pick a size and add a logo.
3. Click "Get"
and insert it directly on a blog, website and more than 20 social media
services.
Any time a visitor to the brand's site
wants to "get" the widget for their own site, blog or social
media page, the sponsor's logo will be displayed along with the podcasts
that include the sponsor's marketing messages. This works the same for
a podcaster.
Wild For Widgets
Numerous brand marketers and a podcast
publisher are using the Personal Life Media audio player widget as of
launch:
* AccuQuote has integrated
their "Life Insurance Podcast" along with four shows from
Personal Life Media including "Aging Gratefully," "GreenTalk
Radio," "Living Green" and "Coaching by the Life
Coach." The player can be found on their multimedia page and their
corporate blog.
* CardScan is distributing
"Evolutionary Sales," "Conscious Business," "Money,
Mission and Meaning," and "Coaching by the Life Coach"
in their customized player.
* Oceanus Naturals
is providing "Just For Women," "Tantra & Kama Sutra,"
"Love & Intimacy," "Expanded Lovem" and "Fearless
Lover" to http://forthebestever.com site visitors.
* Sinclair Institute
is offering a series of five relationship shows on their Sinclair University
site at http://www.bettersex.com/t-
* Zen by Design,
makers of meditation chairs, is featuring "Buddhist Geeks,"
"The New Man," "Your Purpose-Centered Life," "Living
Green" and "GreenTalk Radio" on their site at http://zenbydesign.com
along with an additional group of five Personal Life Media shows on
relationships at their popular site, http://tantrachair.com.
* Music discovery
publisher IndieFeed is using two customized players to distribute 7
weekly music shows on Facebook and MySpace in addition to offering the
widget for their fans to get and share for free at http://indiefeed.com.
Quotes
Susan Bratton, CEO and co-founder, Personal Life Media, Inc.
"So many of our sponsors and prospective
advertisers requested a way to showcase our content on their site that
we created this widget for them." "This player also supports
the downloadable content development community by giving podcasters
an easy way to promote their shows." "Until we created this
application with Hologenisis, there have been no multi-player audio
widgets available on the market."
Sean Cheyney Vice President, Marketing and Business Development, AccuQuote.
"The audio player widget allows
us to easily share the shows in the Personal Life Media network that
are relevant to our customers." "In addition to placement
on our blog and website, the application sharing capability fits into
our overall social media strategy." "Personal Life Media has
their finger on the pulse of what brands, publishers, and consumers
are looking for, and this easy to use widget is proof positive."
Alyssa O'Mara, Affiliate and Search Manager - Cardscan, Newell Rubbermaid.
"As a solutions-focused company,
it's important to provide our customers with the information they need
to get their job done." "We chose Personal Life Media because
we knew they would be a trusted partner to serve the content our customers
want and need." "Finding new ways to deliver relevant content
through the PLM Widget takes very little of our time and resources and
was an easy decision to make."
Chris MacDonald, Founder, IndieFeed
"I chose the Personal Life Media
solution for two reasons." "First, it impressively displays
multiple feeds of episodic audio." "Secondly, the Personal
Life Media widget provides the easiest and most engaging consumer experience
with the widest possible sharing reach."
Michael Kehoe, Product Innovation, Oceanus Naturals.
"The widget is a great way for
us to offer people free, useful knowledge from intelligent and entertaining
hosts." "When people come to OceanusNaturals.com to learn
more about our products, they have the option to listen to Susan's wonderful
shows."
Martin Smith, Director, eCommerce, Sinclair Institute.
"Adding a Personal Life Media podcast
player to the Sinclair Institute University site benefits two audiences."
"Bloggers and webmasters may freely include our widget on their
sites easily incorporating helpful content." "People facing
life challenges may use the widget to easily download lessons from the
experienced hosts who bring new thinking and experiences to the world
of sensuality, intimacy and relationship." "Now we provide
our customers some of our favorite content, right on our site."
Al Vitaro, President, Zen By Design - Furniture For The Spirit.
"We cater to a specific clientèle
in two very niche markets and we were delighted to find that Personal
Life Media had created shows that aligned perfectly with our target
audience." "We are especially pleased with the superior quality
and content of the broadcasts and equally as pleased with the aesthetics
of the widget." "We are honored to align with Personal Life
Media and recommend them in the highest esteem to any person or entity
who wishes to add a touch of class and ambiance for their visitors to
enjoy."
About the Design
The Personal Life Media Widget was designed
by HoloCosmos and produced by HoloGenesis.
Brooks Cole, Chairman and CEO of HoloCosmos and HoloGenesis.
"This is hot stuff... Susan and
Tim Bratton are always three steps ahead of online marketing trends,
and this infectious media marketing widget is a perfect example of how
media companies can escape the tyranny of pages and portals to move
media marketing into social networks and the blogosphere."
All shows from Personal Life Media may be accessed at http://personallifemedia.com or in iTunes at:
http://phobos.apple.com/
About HoloCosmos/HoloGenesis
HoloCosmos http://holocosmos.com is
a leading online design and development firm building innovative social
media brand experiences for clients as diverse as GE, HP, Time Warner,
Jerry Brown, Carlos Santana, ACLU.TV and Personal Life Media. HoloGenesis
http://hologenesis.tv is an early-stage technology startup pioneering
visual search and discovery technology for social networks, entertainment,
sustainability, healthcare and finance. HoloGenesis develops highly
visual online marketing and search widgets, web and wireless applications
to create competitive differentiation for brand marketers.
About Personal Life Media
Personal Life Media (http://www.personallifemedia.
The network offers 25 free weekly audio
and video programs, podcasts and companion blogs about self-empowerment,
happiness, relationships, sensuality, life purpose, wealth creation,
healthy aging and longevity. Additional areas of interest include the
men's movement, life coaching, ecology, creativity, weight-loss, beauty
innovation and cosmetic surgery, retirement, conscious business, ethical
sales, spirituality, personal and global transformation.
Access the shows for free from a browser
or subscribe via RSS or iTunes and listen on an iPod or MP3 player.
Personal Life Media is headquartered in Silicon Valley, California.
Tune In to Your Personal LifeSM
